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A customer holding a phone with a confirmed headphone purchase

Bug-free. Grade-A data. AI-powered.

Your customer did everything right.
Make sure your analytics did, too.

WebAndroidiOS
purchaseOrder ID missing
Explore the examples

A purchase happened.
Did your analytics get the message?

One small omission.
One very different picture.

Illustrative journey. Fictional data.Music: Cat Walk by Arulo · Mixkit license

The app looks right.
Does the data?

Try a customer action.
See what Echo checks.

The order went through. The order ID didn’t.

A successful checkout can still produce incomplete analytics. Echo checks the purchase event against the fields your plan requires.

9:41▮▮▮
forma
Deep plum Forma One headphones
Everyday sound

Quiet, by design.

Forma One headphones$249
Complimentary delivery & returns
EchoiOS · Measurement plan

purchase

What did your analytics capture?

Click “Buy now” in the phone to see the validation result.

Illustrative example · Fictional data

Your measurement plan.
Meet your actual data.

Less manual checking.
More confidence in what you ship.

01

Test the journey

Exercise the paths that matter to your customers, from browsing a product to completing a purchase.

Web, Android, and iOS
02

Check the data

Compare captured events with your measurement plan. See missing fields and values that don’t match expectations.

Expected versus observed
03

Give your team the evidence

Bring captured data and validation results into the tools your team uses to investigate and resolve issues.

A clear next step

Integrates into
your workflow.

Keep the evidence connected.
Keep your team in the tools they use.

Linear
PractiTest
Jira
Asana
Monday

Your apps. Your analytics.
Echo.

Analytics, marketing,
and mobile measurement.

Google Analytics
Firebase Analytics
Adobe Analytics
Adobe Experience Platform
Amplitude
mParticle
Meta Pixel
TikTok Pixel
LinkedIn Insight Tag
Pinterest Tag
AppsFlyer
Braze

+249 more in the platform catalog

See Echo with your team

Bring one critical journey.
Let’s check the data.

See how Echo fits your measurement plan,
your platforms, and your release process.

Book a demo Talk to the team at Enlighten AI Labs.